{"id":6339,"date":"2021-12-09T22:53:57","date_gmt":"2021-12-09T22:53:57","guid":{"rendered":"http:\/\/eldigitaldeasturias.com\/radio\/?p=6339"},"modified":"2021-12-09T22:53:57","modified_gmt":"2021-12-09T22:53:57","slug":"por-que-las-empresas-deben-invertir-en-seo","status":"publish","type":"post","link":"https:\/\/eldigitaldeasturias.com\/radio\/por-que-las-empresas-deben-invertir-en-seo\/","title":{"rendered":"\u00bfPor qu\u00e9 las empresas deben invertir en SEO?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Las numerosas innovaciones tecnol\u00f3gicas que han ido surgiendo durante los \u00faltimos a\u00f1os han hecho de Internet una herramienta<\/span><b> imprescindible para nuestra sociedad<\/b><span style=\"font-weight: 400;\">, especialmente durante los meses de confinamiento en los que no hemos podido salir de nuestra casa. La red de redes se ha vuelto en algo <\/span><b>necesario <\/b><span style=\"font-weight: 400;\">para nuestro d\u00eda a d\u00eda, lo que nos obliga a hacer uso de ella y de las <\/span><b>herramientas online existentes<\/b><span style=\"font-weight: 400;\"> mediante un ordenador o dispositivo m\u00f3vil.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-6340\" src=\"https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2021\/12\/seo-360x266.jpg\" alt=\"seo\" width=\"650\" height=\"481\" srcset=\"https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2021\/12\/seo-360x266.jpg 360w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2021\/12\/seo-1024x758.jpg 1024w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2021\/12\/seo-768x568.jpg 768w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2021\/12\/seo-150x111.jpg 150w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2021\/12\/seo-450x333.jpg 450w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2021\/12\/seo.jpg 1034w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Es precisamente por el papel tan importante que juega <\/span><b>Internet <\/b><span style=\"font-weight: 400;\">en nuestras vidas que muchas empresas lo usan como otra plataforma en la que publicitarse, contratando para ello expertos como un <\/span><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.saultrivino.es\/\" target=\"_blank\" rel=\"noopener\">Consultor SEO Asturias<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> que sean capaces de<\/span><b> mejorar la visibilidad de la p\u00e1gina<\/b><span style=\"font-weight: 400;\"> a trav\u00e9s de la aplicaci\u00f3n de <\/span><b>t\u00e9cnicas SEO<\/b><span style=\"font-weight: 400;\">. A continuaci\u00f3n vamos a hablarte en m\u00e1s detalle acerca de estas pr\u00e1cticas: qu\u00e9 es el SEO, para qu\u00e9 sirve y c\u00f3mo puede ayudar a las empresas a aumentar sus ingresos y cartera de clientes.\u00a0<\/span><\/p>\n<h2><b>Pero, \u00bfqu\u00e9 es el SEO?<\/b><\/h2>\n<p><b>Las t\u00e9cnicas SEO<\/b><span style=\"font-weight: 400;\"> (del ingl\u00e9s <\/span><i><span style=\"font-weight: 400;\">Search Engine Optimization<\/span><\/i><span style=\"font-weight: 400;\">) se tratan de una serie de reglas y buenas pr\u00e1cticas que permiten a determinados sitios web <\/span><b>destacar entre los resultados<\/b><span style=\"font-weight: 400;\"> que salen a la hora de utilizar buscadores como Google (SERPs). Estas pr\u00e1cticas pueden realizarse bien <\/span><b>optimizando el c\u00f3digo interno o contenido de la propia p\u00e1gina web <\/b><span style=\"font-weight: 400;\">(SEO On-Page), o bien fuera del mismo, creando para ello<\/span><b> enlaces entrantes y se\u00f1ales sociales<\/b><span style=\"font-weight: 400;\"> (SEO Off-Page).<\/span><\/p>\n<p><b>Los factores de posicionamiento<\/b><span style=\"font-weight: 400;\"> que Google tiene en cuenta a la hora de indexar y clasificar un sitio web en sus resultados son muy numerosos y cambian de manera constante, lo que obliga al <\/span><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.saultrivino.es\/especialista-seo-saul-trivino\/\" target=\"_blank\" rel=\"noopener\">especialista SEO<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> a estar al tanto de todas las actualizaciones que sufre el algoritmo de este buscador si desean asegurar un puesto destacado entre las <\/span><b>SERPs<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sin embargo, dentro de estos factores de posicionamiento <\/span><b>podemos distinguir dos muy b\u00e1sicos<\/b><span style=\"font-weight: 400;\">. Estos son:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Autoridad<\/b><span style=\"font-weight: 400;\">: cuanto m\u00e1s visitas sea capaz de recibir una p\u00e1gina web, o m\u00e1s se comparta el contenido de la misma, m\u00e1s probabilidades tiene de posicionar alto entre los resultados del buscador. Este factor resulta es uno de los m\u00e1s influyentes a la hora de determinar el posicionamiento del sitio web, dado que tiene en cuenta la experiencia del usuario con la misma.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevancia<\/b><span style=\"font-weight: 400;\">: este factor mide la relaci\u00f3n entre una o varias b\u00fasquedas con el sitio web. Para medirla, se consideran cientos de factores de<\/span><b> SEO on-site<\/b><span style=\"font-weight: 400;\"> que van m\u00e1s all\u00e1 de la cantidad de veces que aparece el t\u00e9rmino buscado en el contenido de la p\u00e1gina.<\/span><\/li>\n<\/ul>\n<h2><b>3 razones por las que debes aplicar SEO en la p\u00e1gina web de tu empresa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La<\/span><b> inversi\u00f3n en SEO<\/b><span style=\"font-weight: 400;\"> da lugar a una estrategia de <\/span><b>marketing <\/b><span style=\"font-weight: 400;\">cuyos resultados pueden percibirse tanto a trav\u00e9s de la<\/span><b> plataforma web <\/b><span style=\"font-weight: 400;\">como<\/span><b> fuera de Internet<\/b><span style=\"font-weight: 400;\">, ya que conseguir\u00e1s hacer mucho m\u00e1s popular a tu negocio y ganar m\u00e1s ventas y visitas. En los siguientes apartados procederemos a cubrir, con mayor nivel de detalle,<\/span><b> cu\u00e1les son los beneficios de aplicar SEO a la p\u00e1gina web de tu empresa<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Aumenta el tr\u00e1fico hacia tu p\u00e1gina web<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Se ha comprobado que m\u00e1s del 75% de los clics se los llevan<\/span><b> las tres primeras p\u00e1ginas<\/b><span style=\"font-weight: 400;\"> que aparecen en los resultados de las b\u00fasquedas. Teniendo en cuenta la creciente cantidad de usuarios que emplean estos buscadores online, podemos deducir la importancia que tiene para las empresas aplicar<\/span><b> buenas pr\u00e1ctica SEO<\/b><span style=\"font-weight: 400;\"> en su p\u00e1gina web. Aunque \u00fatil, tampoco sirve de mucho utilizar el<\/span><b> servicio de anuncios de Google <\/b><span style=\"font-weight: 400;\">para posicionar la p\u00e1gina entre los primeros resultados, dado que los usuarios tienden a hacer clic en <\/span><b>resultados org\u00e1nicos <\/b><span style=\"font-weight: 400;\">que consiguen colocarse entre los primeros puestos gracias a la calidad de su contenido.<\/span><\/p>\n<h3><b>Incrementa las cifras de rentabilidad y conversi\u00f3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El aumento de las visitas a la p\u00e1gina web puede aprovecharse para aumentar la tasa de conversi\u00f3n a trav\u00e9s del mismo. Para ello, hemos de asegurarnos de que todos los elementos relacionados con el proceso de venta en nuestra web son <\/span><b>intuitivos <\/b><span style=\"font-weight: 400;\">para los usuarios (optimizaci\u00f3n del <\/span><i><span style=\"font-weight: 400;\">funnel<\/span><\/i><span style=\"font-weight: 400;\"> de compra), corrigiendo posibles errores t\u00e9cnicos, eliminando pasos innecesarios y formularios de compra que requieran del usuario m\u00e1s informaci\u00f3n de la necesaria. En la actualidad existen <\/span><b>herramientas <\/b><span style=\"font-weight: 400;\">que nos permiten analizar, con precisi\u00f3n,<\/span><b> las diferentes interacciones que los usuarios tienen con nuestra p\u00e1gina<\/b><span style=\"font-weight: 400;\">, lo que nos proporciona informaci\u00f3n especialmente \u00fatil con la que poder detectar y eliminar todo aquello que dificulte la compra.<\/span><\/p>\n<h3><b>Mejora tu reputaci\u00f3n y atrae a m\u00e1s clientes<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Al proporcionar mayor visibilidad a nuestra p\u00e1gina web y, por ende, a nuestro negocio, conseguiremos afianzar nuestra marca y aumentar el <\/span><i><span style=\"font-weight: 400;\">branding. <\/span><\/i><span style=\"font-weight: 400;\">Esto resultar\u00e1 en un <\/span><b>bucle de retroalimentaci\u00f3n<\/b><span style=\"font-weight: 400;\"> que solo aportar\u00e1<\/span><b> beneficios al proyecto empresarial<\/b><span style=\"font-weight: 400;\">: a mayor visibilidad de la marca, m\u00e1s confianza tendr\u00e1n los usuarios en ella, lo que har\u00e1 que las opiniones relacionadas con sus productos o servicios sean muy buenas y, como consecuencia, se consiga popularizar todav\u00eda m\u00e1s la empresa.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las numerosas innovaciones tecnol\u00f3gicas que han ido surgiendo durante los \u00faltimos a\u00f1os han hecho de Internet una herramienta imprescindible para nuestra sociedad, especialmente durante los meses de confinamiento en los que no hemos podido salir de nuestra casa. La red de redes se ha vuelto en algo necesario para nuestro d\u00eda a d\u00eda, lo que<\/p>\n","protected":false},"author":1,"featured_media":6340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[43,90],"class_list":{"0":"post-6339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-negocios","8":"tag-empresas","9":"tag-internet"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Las numerosas innovaciones tecnol\u00f3gicas que han ido surgiendo durante los \u00faltimos a\u00f1os han hecho de Internet una herramienta imprescindible para nuestra\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"NBAsturias\"\/>\n\t<meta name=\"google-site-verification\" content=\"UA-38556648-1\" \/>\n\t<meta name=\"keywords\" content=\"negocios\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/eldigitaldeasturias.com\/radio\/por-que-las-empresas-deben-invertir-en-seo\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"El Digital de Asturias | Diario de informaci\u00f3n y noticias\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 las empresas deben invertir en SEO? 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