{"id":2237,"date":"2018-12-26T05:26:43","date_gmt":"2018-12-26T05:26:43","guid":{"rendered":"http:\/\/eldigitaldeasturias.com\/radio\/?p=2237"},"modified":"2018-12-26T05:26:43","modified_gmt":"2018-12-26T05:26:43","slug":"que-es-el-copywriting-segun-la-agencia-8pecados","status":"publish","type":"post","link":"https:\/\/eldigitaldeasturias.com\/radio\/que-es-el-copywriting-segun-la-agencia-8pecados\/","title":{"rendered":"Qu\u00e9 es el copywriting seg\u00fan la agencia 8pecados"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-medium wp-image-2238\" src=\"https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2018\/12\/1545308432_COPYWRITING-360x228.jpg\" alt=\"\" width=\"360\" height=\"228\" srcset=\"https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2018\/12\/1545308432_COPYWRITING-360x228.jpg 360w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2018\/12\/1545308432_COPYWRITING-768x487.jpg 768w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2018\/12\/1545308432_COPYWRITING.jpg 770w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>Ante todo, el copywriting es una t\u00e9cnica de comunicaci\u00f3n que se basa en la\u00a0<strong>persuasi<\/strong><strong>\u00f3n\u00a0<\/strong>mediante textos en p\u00e1ginas web con el fin de lograr que un cliente objetivo realice una acci\u00f3n determinada. El copywriting no s\u00f3lo se basa en la creaci\u00f3n de contenidos, sino que adem\u00e1s el ejercicio de escritura est\u00e1 orientado a unos objetivos muy concretos.<\/p>\n<p>El copywriting pueden incluir acciones de diferente tipo como por ejemplo:<\/p>\n<ul>\n<li>Hacer que los lectores acaben convirti\u00e9ndose en\u00a0<strong>suscriptores<\/strong>.<\/li>\n<li>Crear una relaci\u00f3n de\u00a0<strong>fidelidad<\/strong>\u00a0mediante el uso de un newsletter peri\u00f3dico.<\/li>\n<li>Construir campa\u00f1as de e-mail marketing cuando existe una estrategia comercial y se persiguen unos\u00a0<strong>objetivos de venta<\/strong>\u00a0determinados.<\/li>\n<li><strong>Incrementar el alcance<\/strong>\u00a0de las publicaciones en los medios de comunicaci\u00f3n la marca. Un buen contenido es mucho m\u00e1s viral y compartido en redes sociales lo cual genera una mayor comunidad de seguidores y una mayor cantidad de reacciones.<\/li>\n<li>Lograr\u00a0<strong>despertar la curiosidad<\/strong>\u00a0y el inter\u00e9s del lector para que este solicite m\u00e1s informaci\u00f3n sobre un producto o servicio concreto.<\/li>\n<\/ul>\n<p>Antes de desarrollar un trabajo de copywriting se debe responder a preguntas como:<\/p>\n<ul>\n<li><strong>\u00bfC\u00f3mo es el p\u00fablico potencial?<\/strong>\u00a0\u00bfCu\u00e1les son los rasgos que definen al cliente perfecto? Si se ha identificado al buyer persona se debe aprovechar toda la informaci\u00f3n que se tiene sobre \u00e9l para dise\u00f1ar una estrategia de contenidos eficaz.<\/li>\n<li><strong>\u00bf<\/strong><strong>Qu<\/strong><strong>\u00e9\u00a0<\/strong><strong>tipo de problemas o necesidades tiene en la actualidad el target?<\/strong>\u00a0Descubrir qu\u00e9 tipo de limitaciones o inconvenientes est\u00e1 buscando solucionar.<\/li>\n<li><strong>\u00bfC\u00f3mo se puede ayudar a saciar las necesidades o solucionar los problemas?<\/strong>Identificar cu\u00e1l es el valor como medio y empresa para poder atraer de forma eficaz a los clientes potenciales.<\/li>\n<\/ul>\n<p>Se podr\u00eda decir que uno de los objetivos principales del copywriter es ser lo m\u00e1s espec\u00edfico y concreto posible. La agencia\u00a0<span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.8pecados.com\/\" target=\"_blank\" rel=\"nofollow noopener\">8pecados<\/a><\/strong><\/span>\u00a0recomienda una buena investigaci\u00f3n, ya que resultar\u00e1 crucial para obtener los resultados deseados. Ponerse en los zapatos del cliente potencial ser\u00e1 necesario para conectar directamente con \u00e9l.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante todo, el copywriting es una t\u00e9cnica de comunicaci\u00f3n que se basa en la\u00a0persuasi\u00f3n\u00a0mediante textos en p\u00e1ginas web con el fin de lograr que un cliente objetivo realice una acci\u00f3n determinada. El copywriting no s\u00f3lo se basa en la creaci\u00f3n de contenidos, sino que adem\u00e1s el ejercicio de escritura est\u00e1 orientado a unos objetivos muy<\/p>\n","protected":false},"author":1,"featured_media":2238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":{"0":"post-2237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-negocios"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ante todo, el copywriting es una t\u00e9cnica de comunicaci\u00f3n que se basa en la persuasi\u00f3n mediante textos en p\u00e1ginas web con el fin de lograr que un cliente objetivo realice una acci\u00f3n determinada. 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