{"id":11881,"date":"2025-11-29T09:16:04","date_gmt":"2025-11-29T08:16:04","guid":{"rendered":"https:\/\/eldigitaldeasturias.com\/radio\/?p=11881"},"modified":"2025-11-29T09:16:04","modified_gmt":"2025-11-29T08:16:04","slug":"asturias-retomara-la-coordinacion-de-la-espana-verde","status":"publish","type":"post","link":"https:\/\/eldigitaldeasturias.com\/radio\/asturias-retomara-la-coordinacion-de-la-espana-verde\/","title":{"rendered":"Asturias retomar\u00e1 la coordinaci\u00f3n de la Espa\u00f1a Verde"},"content":{"rendered":"<p data-start=\"222\" data-end=\"433\">El <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/actualidad.asturias.es\/\" target=\"_blank\" rel=\"noopener\"><strong>Principado de Asturias<\/strong><\/a><\/span> asumir\u00e1 en 2026 la coordinaci\u00f3n de la marca <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/eldigitaldeasturias.com\/radio\/category\/turismo\/\"><strong>Espa\u00f1a Verde<\/strong><\/a><\/span>, impulsando proyectos conjuntos, promoci\u00f3n internacional y nuevas acciones para reforzar el posicionamiento tur\u00edstico del norte de Espa\u00f1a.<\/p>\n<figure id=\"attachment_11882\" aria-describedby=\"caption-attachment-11882\" style=\"width: 648px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-11882\" src=\"https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2025\/11\/Asturias-retomara-la-coordinacion-de-la-Espana-Verde-648x480.jpg\" alt=\"Asturias retomar\u00e1 la coordinaci\u00f3n de la Espa\u00f1a Verde\" width=\"648\" height=\"480\" srcset=\"https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2025\/11\/Asturias-retomara-la-coordinacion-de-la-Espana-Verde-648x480.jpg 648w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2025\/11\/Asturias-retomara-la-coordinacion-de-la-Espana-Verde-360x266.jpg 360w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2025\/11\/Asturias-retomara-la-coordinacion-de-la-Espana-Verde-768x569.jpg 768w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2025\/11\/Asturias-retomara-la-coordinacion-de-la-Espana-Verde-150x111.jpg 150w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2025\/11\/Asturias-retomara-la-coordinacion-de-la-Espana-Verde-450x333.jpg 450w, https:\/\/eldigitaldeasturias.com\/radio\/wp-content\/uploads\/2025\/11\/Asturias-retomara-la-coordinacion-de-la-Espana-Verde.jpg 874w\" sizes=\"(max-width: 648px) 100vw, 648px\" \/><figcaption id=\"caption-attachment-11882\" class=\"wp-caption-text\">Foto: Gobierno de Asturias<\/figcaption><\/figure>\n<h2 data-start=\"435\" data-end=\"486\">Balance del a\u00f1o y acciones de promoci\u00f3n conjunta<\/h2>\n<p data-start=\"488\" data-end=\"858\">Asturias volver\u00e1 a coordinar la estrategia tur\u00edstica de la marca Espa\u00f1a Verde en 2026. Responsables de Turespa\u00f1a y de las cuatro comunidades que integran la marca \u2014Asturias, Galicia, Cantabria y Euskadi\u2014 han celebrado en Santander la \u00faltima reuni\u00f3n del comit\u00e9 de seguimiento del a\u00f1o. En enero, Cantabria ceder\u00e1 el testigo al Principado en un acto previsto en Fitur 2026.<\/p>\n<p data-start=\"860\" data-end=\"1158\">Durante el encuentro se analizaron las acciones de promoci\u00f3n desarrolladas en el \u00faltimo ejercicio, entre ellas la presentaci\u00f3n internacional en Nueva York del evento Norte Diem, una experiencia cultural y gastron\u00f3mica dise\u00f1ada para acercar la identidad de la Espa\u00f1a Verde al p\u00fablico estadounidense.<\/p>\n<p data-start=\"1160\" data-end=\"1626\">En mayo se present\u00f3 oficialmente en las cuatro comunidades y en Madrid el proyecto Reserva Ecoturista, coordinado por el Principado, que tambi\u00e9n se promocion\u00f3 en ferias especializadas como Bird Fair, en Reino Unido. Paralelamente, se reforz\u00f3 el contenido de la web ingreenspain.es con un nuevo blog y un canal de v\u00eddeos, se lanzaron campa\u00f1as en redes y se organizaron viajes de familiarizaci\u00f3n para periodistas portugueses, blogueros y profesionales internacionales.<\/p>\n<p data-start=\"1628\" data-end=\"1846\">Adem\u00e1s, se impulsaron viajes de familiarizaci\u00f3n virtual para los mercados italiano, alem\u00e1n y estadounidense, un formato reconocido por Turespa\u00f1a como caso de \u00e9xito y que se repetir\u00e1 en 2026 con agentes de otros pa\u00edses.<\/p>\n<h2 data-start=\"1848\" data-end=\"1900\">Proyectos estrat\u00e9gicos y proyecci\u00f3n internacional<\/h2>\n<p data-start=\"1902\" data-end=\"2034\">La reuni\u00f3n permiti\u00f3 repasar los avances de diversos productos tur\u00edsticos que afectan a las cuatro comunidades. Entre ellos destacan:<\/p>\n<ul data-start=\"2036\" data-end=\"2543\">\n<li data-start=\"2036\" data-end=\"2248\">\n<p data-start=\"2038\" data-end=\"2248\"><strong data-start=\"2038\" data-end=\"2079\">Reserva Ecoturista de la Espa\u00f1a Verde<\/strong>, el mayor corredor ecotur\u00edstico de Europa, con 25 espacios protegidos y m\u00e1s de 400 empresas especializadas en experiencias ligadas a la naturaleza y la cultura local.<\/p>\n<\/li>\n<li data-start=\"2249\" data-end=\"2365\">\n<p data-start=\"2251\" data-end=\"2365\"><strong data-start=\"2251\" data-end=\"2283\">La Gran Ruta de Espa\u00f1a Verde<\/strong>, un itinerario de 16 etapas a trav\u00e9s de Galicia, Asturias, Cantabria y Euskadi.<\/p>\n<\/li>\n<li data-start=\"2366\" data-end=\"2543\">\n<p data-start=\"2368\" data-end=\"2543\"><strong data-start=\"2368\" data-end=\"2420\">Los itinerarios del Norte del Camino de Santiago<\/strong>, junto con otras se\u00f1as distintivas como el termalismo, el surf, el golf y el patrimonio cultural y gastron\u00f3mico del norte.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2545\" data-end=\"3023\">La marca Espa\u00f1a Verde agrupa a cuatro comunidades de la cornisa cant\u00e1brica con el apoyo de Turespa\u00f1a, con el objetivo de posicionar el norte como destino tur\u00edstico alternativo en el \u00e1mbito internacional. L\u00edder en naturaleza, este sello re\u00fane 14 reservas de la biosfera de la Unesco, 25 parques naturales, cerca de 2.000 kil\u00f3metros de costa y 2.800 <span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" title=\"alojamientos rurales\" href=\"https:\/\/candas365.es\/noticias\/category\/turismo\/\" target=\"_blank\" rel=\"noopener\">alojamientos rurales<\/a><\/strong><\/span>, configurando un territorio privilegiado para el ecoturismo, la biodiversidad y las experiencias sostenibles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Principado de Asturias asumir\u00e1 en 2026 la coordinaci\u00f3n de la marca Espa\u00f1a Verde, impulsando proyectos conjuntos, promoci\u00f3n internacional y nuevas acciones para reforzar el posicionamiento tur\u00edstico del norte de Espa\u00f1a. Balance del a\u00f1o y acciones de promoci\u00f3n conjunta Asturias volver\u00e1 a coordinar la estrategia tur\u00edstica de la marca Espa\u00f1a Verde en 2026. Responsables de<\/p>\n","protected":false},"author":1,"featured_media":11882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,34],"tags":[42,9],"class_list":{"0":"post-11881","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-titulares","8":"category-turismo","9":"tag-asturias","10":"tag-turismo"},"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"El Principado de Asturias asumir\u00e1 en 2026 la coordinaci\u00f3n de la marca Espa\u00f1a Verde, impulsando proyectos conjuntos, promoci\u00f3n internacional y nuevas accione\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"NBAsturias\"\/>\n\t<meta name=\"google-site-verification\" content=\"UA-38556648-1\" \/>\n\t<meta name=\"keywords\" 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